Brand Introduction

DawgCo Was Not Created To Follow Fashion; It Was Created To Care

To us, dogs have never been pets they are children: dependent, intuitive, deeply feeling beings who need warmth, protection, and presence just as much as they give it. They rely on us completely, not only for food and shelter, but for comfort, safety, and consistency.

DawgCo believes that what dogs wear should feel timeless, not temporary  clothing that doesn’t shout, doesn’t chase trends, and doesn’t belong to a single moment, but belongs to a life. Pieces are created for comfort first, with beauty as a quiet companion, because for dogs, warmth is not a luxury; it is a necessity.

DawgCo exists for dogs who depend on us  whether they sleep beside us at night or walk beside us on the streets.

This is DawgCo: built on love, responsibility, and permanence, for dogs who are not owned, but raised.

 

The People Behind DawgCo (Founders)

DawgCo is built by Naina and Mohit, two people whose lives have been shaped by dogs in ways words often fail to explain.

For us, dogs are not an addition to life they are at the centre of it. They have taught us responsibility, patience, softness, and the meaning of showing up every single day without conditions or expectations.

This brand reflects how we see dogs: beings who trust us completely, and therefore deserve thoughtfulness, intention, and care in everything we make for them.

 

The Souls That Shaped DawgCo

DawgCo was shaped by two souls  Daniel and Cosmo.

Daniel, our Rottweiler, carried quiet strength: protective and grounded, he held space without noise and offered loyalty without condition, a presence that made you feel safe simply by existing  steady, watchful, and deeply dependable.

Cosmo, our Labrador, carries gentle awareness; sensitive and intuitive, he brings comfort through consistency and care. Where strength stands guard, softness sustains  Cosmo reminds us of warmth, routine, and the power of showing up every single day.

 Together, Daniel and Cosmo represent the balance DawgCo is built on strength and softness, protection and reassurance, presence and care. They are not symbols or memories, but living reminders of why comfort, warmth, and responsibility matter, and they remain the emotional foundation of DawgCo.

 

Why DawgCo Started

DawgCo started with a quiet realization: most dog clothing is created to be seen, not to be felt.

We noticed that while many dog clothes looked fashionable, they often ignored what dogs actually need  freedom of movement, breathable fabrics, warmth without heaviness, and comfort that lasts through everyday life.

We started DawgCo to create dog clothing that respects dogs as living, feeling beings, supporting them through walks, rest, weather changes, and daily routines without forcing them into discomfort for the sake of appearance.

 

The Problem We’re Solving

Most dog clothing today:

• Prioritizes appearance over comfort
• Uses fabrics that irritate or restrict movement
• Is not designed for Indian weather or everyday wear
• Is priced high without offering real quality or longevity

Dogs don’t need trend-led outfits.
They need clothing that understands their bodies, their climate, and their dependence on us.

DawgCo solves this by creating thoughtfully designed dog hoodies that are comfortable, breathable, functional, and made to last  without unnecessary excess.

Who We Serve

DawgCo is for dog parents who see their dogs as family.

We serve:

• Dogs living in Indian homes and cities
• Dogs who need everyday warmth and comfort
• Dog parents who value care over trends
• Those who believe their dogs deserve better than temporary fashion

Whether your dog is playful or calm, independent or deeply attached, DawgCo is made to quietly support their everyday life.

Our Commitment

At DawgCo, we don’t believe in loud branding or fast fashion for pets. We believe in permanence, care, and responsibility.

What we make is meant to be worn, lived in, trusted, and remembered.

Because dogs give us everything and what we give them back should always be thoughtful.